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1.
Marketing Management in Small Service Enterprises A Case Study of Hotel Industry in Nagaland / Panda, N M.

by Panda, N M.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
A three-part plan for upgrading your marketing department fo challenges Kotler, Philip.

by Kotler, Philip.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

3.
Attaining escape velocity why do a large number of products fail in the marketplace an

by Das, P K.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

4.
E-business development an exploratory investigation of the small firm / Fillis, Ia

by Fillis, Ian.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

5.
Marketing a new paradigm / Venkataramana, P.

by Venkataramana, P.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

6.
Facilitating management and marketing creativity in global m Napier, Nancy K.

by Napier, Nancy K.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

7.
Global marketing teams a strategic option for multinationals / Kiessling, Timothy

by Kiessling, Timothy S.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

8.
Marketing as service-exchange taking aleadership role in global marketing management / Lu

by Lusch, Robert F.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

9.
Marketing the image of management the costs and benefits of CEO reputation / Ranft, Annette L

by Ranft, Annette L.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

10.
How European marketing management measures up to take on the Farley, John U.

by Farley, John U.

Material type: Article Article; Format: print Publisher: 2005Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

11.
Perishables produce handling and marketing needs careful pla Sardana, Vijay.

by Sardana, Vijay.

Material type: Article Article; Format: print Publisher: 2006Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

12.
Marketing management and entrepreneurship development in a t dominated economy a case study of small scale industries in east khasi hills

by Srivastav, Nirankar.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

13.
Developing sales professionals on the job role of sales mana trainers Joshi, Rajiv.

by Joshi, Rajiv.

Material type: Article Article; Format: print Publisher: 2008Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

14.
Internal marketing in services organizations need for reorientation / Joshi, Rajiv.

by Joshi, Rajiv.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

15.
Hey marketer, give me a reason to talk and let me talk about Joshi, Rajiv.

by Joshi, Rajiv.

Material type: Article Article; Format: print Publisher: 2008Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

16.
The 'X' effect reaching the customers the experiential marketing (XM) way

by Joshi, Rajiv.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

17.
Corporate social responsibility role of marketers and advertisers / Joshi, Rajiv.

by Joshi, Rajiv.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

18.
Point of purchase advertising final opportunity to influence consumer decision-making / J

by Joshi, Rajiv.

Material type: Article Article; Format: print Publisher: 2007Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

19.
Brand ambassadors to be or not to be? / Nagwani, Anil.

by Nagwani, Anil.

Material type: Article Article; Format: print Publisher: 2012Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

20.
Competitiveness of India's mocro and small enterprises throu functional competencies role in nation's development / Ramarao, Ravulaparthy.

by Ramarao, Ravulaparthy.

Material type: Article Article; Format: print Publisher: 2012Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

21.
Problem of customer information overload and interactive mar its solution Dave, Darshana.

by Dave, Darshana.

Material type: Article Article; Format: print Publisher: 2011Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

22.
Sadakalo Marketing of Traditional Fashion in the Modern Fashion Indus

by Ahmad, Jashim Uddin.

Material type: Article Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

23.
Sadakalo Marketing of Traditional Fashion in the Modern Fashion Indus

by Hossain, Mohammed Alamgir.

Material type: Article Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

24.
Does Charging Nonprofit Volunteers Affect Their Satisfaction Clerkin, Richard M.

by Clerkin, Richard M.

Material type: Article Article; Format: print Publisher: 2014Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

25.
Strategic marketing management in small and medium-sized ent Gilmore, Audrey.

by Gilmore, Audrey.

Material type: Article Article; Format: print Publisher: 2012Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

26.
Principles of Marketing

by Kotler, Philip.

Material type: Film Film; Type of visual material: Publisher: New Delhi PHI 1999Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

27.
Retailing management

by Levy, Michael | Weitz, Barton A.

Material type: Film Film; Type of visual material: Publisher: New Delhi TMH 2003Availability: Items available for reference: Ahmedabad (HO) ReferenceCall number: CDROM (1). :

28.
The Greatest Salesman in the World

by Mandino, Og.

Material type: Film Film; Type of visual material: Publisher: Mumbai Jaico 2007Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

29.
Applied case studies in marketing

by Shajahan, S.

Material type: Film Film; Type of visual material: game Publisher: Primus Books Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

30.
Complex packaging

Material type: Film Film; Type of visual material: Publisher: Amsterdam, Netherland The Pepin Press 2010Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

31.
Marketing research: text and cases

by Wrenn, Bruce | Loudon, David | Stevens, Robert E.

Material type: Film Film; Type of visual material: game Publisher: Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

32.
International marketing

by Joshi, Rakesh Mohan.

Material type: Film Film; Type of visual material: game Publisher: New Delhi Oxford University Press Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

33.
Strategic marketing text and cases: the Indian perspective

by Shajahan, S.

Material type: Film Film; Type of visual material: Publisher: New Delhi Viva Books 2010Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

34.
Marketing Management - EDP

by .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: MPCON 1985Availability: Items available for loan: Ahmedabad (HO)Call number: 380.25 P4L4 (1).

35.
Market and Implications: A Study...Organisation

by Williamson, Oliver E | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York The Free Press 1983Availability: Items available for loan: Ahmedabad (HO)Call number: 664 S4E6 (1).

36.
Market and Sales Forcasting: A Total Approach

by Bolt, Gordon J | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1981Availability: Items available for loan: Ahmedabad (HO)Call number: 658.818 (1).

37.
Market and Sales Forcasting: A Total Approach

by Bolt, Gordon J | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1981Availability: Items available for loan: Ahmedabad (HO)Call number: 658.818 (1).

38.
How to read faster and better

by .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: 1985Availability: Items available for loan: Ahmedabad (HO)Call number: 658.818 (1).

39.
Sales promotion handbook

by Dakin, Tony Ed | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Essex Gower Press 1974Availability: Items available for loan: Ahmedabad (HO)Call number: 658.82 S2 (1).

40.
Introduction to Marketing

by Frain John | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Playmouth Macdonald & Evans 1983Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 I6F7 (1).

41.
The Good Franchise Guide

by Attawood, Tony | | Hough, Len.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1988Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8708 A8G6 (1).

42.
Negotiating Profitable Sales

by Lidstone, John | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Gower 1981Availability: Items available for loan: Ahmedabad (HO)Call number: 658.85 L4N3 (1).

43.
Strategic Industrial Marketing

by Chisnall, Peter M | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Prentice Hall 1985Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 C4S8 (1).

44.
Strategic Marketing Management

by Foxall, Gordon R | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Crown Helm 1981Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 F6S8 (1).

45.
Mastering Marketing

by Foster, Douglas | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Macmillan 1984Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 F6M2 (1).

46.
Marketing: The Sales Manager's Role

by Tack | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: World's Work Limited 1976Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 T2M2 (1).

47.
Electronic Office

by Peltu, Malcolm | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London British Broadcasting Corporation 1984Availability: Items available for loan: Ahmedabad (HO)Call number: 651.2 P3E5 (1).

48.
Pricing Decision

by Gabor, Andre | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London London MCB Publications 1979Availability: Items available for loan: Ahmedabad (HO)Call number: 658.816 G2P7 (1).

49.
How to Handle Major Customers Profitably

by Melkman, Alan | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Gower Publications 1979Availability: Items available for loan: Ahmedabad (HO)Call number: 658.82 M3H6 (1).

50.
Manual for the Preparation of Industrial Feasibility Studies

by UNIDO | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Vienna 1991Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 U6M2 (1).

51.
Teaching Company: Marketing Seminar

by Morgan, J | | Tattersall, A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Durham Durham University Business school 1991Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 M6T3 (1).

52.
Ready or Not, It's Nearly Midnight

by Ferguson, W G | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Durham Durham University Business school 1992Availability: Items available for loan: Ahmedabad (HO)Call number: 658.835 F3R3 (1).

53.
Franchising Small Business Guide

by .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sphere Study Aids 1985Availability: Items available for loan: Ahmedabad (HO)Call number: 658.87 F6F7 (1).

54.
The Marketing of Services

by Cowell, Donald W | .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London William Heinemann Ltd. 1984Availability: Items available for loan: Ahmedabad (HO)Call number: 658.809 C6M2 (1).

55.
Secrets of the World's Top Sales Performers

by .

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Business Books 1989Availability: Items available for loan: Ahmedabad (HO)Call number: 658.85 H2S3 (1).

56.
International Marketing

by Rathor, B S | | Ratho, J S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bombay Himalaya Publishing House 1994Availability: Items available for loan: Ahmedabad (HO)Call number: 658.848 R2I6 (1).

57.
Brand building the new survival mantra

by Garg, G P (Ed.) | Institute of Business Management and Research | Kale, S L (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Indore IBMR 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 B7 (1).

58.
Manual for the preparation of industrial feasibility studies

by Behrens, W | United Nations Industrial Development Organization | Hawranek, P M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Vienna UNIDO 1991Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 U6M2 (1).

59.
Strategic responses to media market changes

by Picard, Robert G (Ed.) | .

Material type: Text Text; Literary form: Publisher: Jonkoping International Business School Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 P4S8 (1).

60.
Businessworld: marketing whitebook: 2012-13 one-stop guide for marketers

by Businessworld.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Businessworld 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B8 (1).

61.
Businessworld: marketing whitebook: 2015-16

by Businessworld.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Businessworld 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B8 (1).

62.
The Nature of marketing amrketing to the swarm as well as the herd

by Brymer, Chuck.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hampshire, UK Palgrave Macmillan 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B7N2 (1).

63.
The Ultimate online customer service guide how to connect with your customers to sell more!

by Collier, Marsha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley & Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 C6U5 (1).

64.
Engage the complete guide for brands and businesses to build, cultivate, and measure success in the new web

by Solis, Brian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.872 S6E6 (1).

65.
Marketing research text and caes

by Wrenn, Bruce | Loudon, David L | Stevens, Robert E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Best Business Books 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 W2M2 (1).

66.
Mastering the world marketing the ultimate training resources from the biggest names in management

by Taylor, Eric | Riklan, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 T2M2 (1).

67.
Launch how to quickly propel your business beyond the competition

by Stelzner, Michael A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley & Sons, Inc. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S8L2 (2).

68.
The Market reserach toolbox a concise guide for beginners

by McQuarrie, Edward F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, CA Sage Publications, Inc. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 M2M2 (1).

69.
We are like that only understanding the logic of consumer India

by Bijapurkar, Rama.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Portfolio / Penguin Books India 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 B4W3 (4).

70.
Businessworld: marketing whitebook 2014-15

Material type: Text Text; Literary form: Not fiction Publisher: New Delhi BusinessWorld 2014-15Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B8 (1).

71.
Brands and branding

by Clifton, Rita | Simmons, John.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Profile Books Ltd. 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 C5B7 (1).

72.
Marketing and sales management

by Kapoor, D C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi S.Chand & Company Ltd. 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K2M2 (1).

73.
Rural marketing management

by Singh, Sukphal.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Vikas Publishing House Pvt.Ltd. 2001Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S4R8 (1).

74.
Business success through marketing with a focus on small and medium scale enterprises

by Desai, Kirti C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Ahmedabad B S Shah Prakashan 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 D3B8 (1).

75.
Promote your business how to write effective marketing material for your small business

by Morel, Mary.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: NSW, Australia Allen & Unwin 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M6P7 (2).

76.
Dictionary of marketing

by Collin, P H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Bloomsbury Publishing Plc. 2003Availability: Items available for reference: Ahmedabad (HO) ReferenceCall number: 658.803 I9D4 (1). :

77.
Total relationship marketing marketing management, relationship strategy, and CRM approaches for the network economy

by Gummensson, Evert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth-Heinemann 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 G8T6 (1).

78.
A Framework for marketing management

by Kotler, Philip | Keller, Kevin Lane.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Pearson Education (Singapore) Pte.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K6F7 (1). Checked out (1).

79.
The Science of selling

by Alapatt, Francis.

Material type: Text Text; Literary form: Publisher: Madras Productivity and Quality Publishing Pvt.Ltd. Availability: Items available for loan: Ahmedabad (HO)Call number: 658.81 A5S2 (1).