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1.
Old Marketing Maxims for New times Rao, S L

by Kistruck, Geoffrey M.

Material type: Article Article; Format: print Publisher: 2003Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
Marketing research: text and cases

by Wrenn, Bruce | Loudon, David | Stevens, Robert E.

Material type: Film Film; Type of visual material: game Publisher: Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

3.
Marketing research text and caes

by Wrenn, Bruce | Loudon, David L | Stevens, Robert E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Best Business Books 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 W2M2 (1).

4.
The Market reserach toolbox a concise guide for beginners

by McQuarrie, Edward F.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, CA Sage Publications, Inc. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 M2M2 (1).

5.
Marketing theory foundations, controversy, strategy, resource-advantage theory

by Hunt, Shelby D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai Yes Dee Publishing Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H8M2 (1).

6.
Rural marketing text and cases

by Mathur, U C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M2R8 (1).

7.
The Age curve how to profit from the coming demographic storm

by Gronbach, Kenneth W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 G7A4 (1).

8.
Wiley international encyclopedia of marketing 7 vols. (v1.marketing strategy ; v2.marketing research ; v3.consumer behavior ; v4.advertising and integrated communication ; v5.product innovation and management ; v6.international marketing ; v7.cumulative index

by Sheth, Jagdish N (Ed.) | Malhotra, Naresh K (ED.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chichester, UK Wiley / John Wiley and Sons, Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 W4 (7).

9.
Pharmaceutical marketing strategies and practices

by Ganjre, Kumardatt A.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Mumbai International Book House Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 G2P4 (3).

10.
Women entrepreneurship methodology perspective and technique

by Khan, A S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Arise Publishers & Distributers 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 338.04 K4W6 (1).

11.
Marketing research

by Singh, S D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Anmol Publications Pvt. Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 S4M2 (1).

12.
Rural marketing

by Singh, S D.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Anmol Publications Pvt. Ltd. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 E6 (1).

13.
Brandwashed tricks companies use to manipulate our minds and persuade us to buy

by Lindstrom, Martin.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Crown Business 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 L4B7 (2).

14.
Marketing research text and cases

by Nargundkar, Rajendra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 N2M2 (2).

15.
Essentials of marketing research putting research into practice

by Clow, Kenneth E | James, Karen E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Thousand Oaks, CA Sage Publications, Inc. 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 C5E8 (1).

16.
Advances in business marketing & purchasing v21.field guide to case study research in business-to-business marketing and purchasing

by Woodside, Arch G (Ed.) | Marshall, Roger (Ed.) | Pattinson, Hugh M (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Bingley, UK Emerald Group Publishing Ltd. 2014Availability: Items available for loan: Ahmedabad (HO)Call number: 658 A2 (1).

17.
Research Methods in Marketing and Management

by Sethna, Beheruz N | Groeneveld, Leonard.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: TMH 1984Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 S3R3 (1).

18.
The Industrial market research handbook

by Hague, Paul N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 1985Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 H2I6 (1).

19.
New product development

by Mascarenhas, Oswald A J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Calcutta Oxford & IBH Pub 1987Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 M2N3 (1).

20.
Marketing research

by Beri, G C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 B3M2 (1).

21.
Tourism and hospitality marketing a global perspectives

by Hudson, Simon.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 338.4791 H8T6 (1).

22.
Marketing research text and cases

by Nargundkar, Rajendra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2003Availability: No items available : Withdrawn (1).

23.
Marketing research text and cases

by Nargundkar, Rajendra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2003Availability: No items available : Withdrawn (1).

24.
Marketing research text and cases

by Nargundkar, Rajendra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2003Availability: No items available : Withdrawn (1).

25.
Marketing research text and cases

by Nargundkar, Rajendra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 N2M2 (1).

26.
Marketing research text and cases

by Nargundkar, Rajendra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2003Availability: No items available : Withdrawn (1).

27.
Marketing research concepts and cases

by Cooper, Donald R | Schindler, Pamela S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Tata McGraw Hill 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 C6M2 (1).

28.
Marketing research

by Beri, G C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 B3M2 (1).

29.
Marketing research tools & techniques

by Bradley, Nigel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi OUP 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 B7M2 (1).

30.
Marketing research

by Beri, G C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 B3M2 (1).

31.
Marketing research text and cases

by Nargundkar, Rajendra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 N2M2 (1).

32.
Marketing research text and cases

by Nargundkar, Rajendra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 N2M2 (1).

33.
Marketing research an applied orientation

by Malhotra, Naresh K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education (Singapore) 2004Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 M2M2 (1).

34.
Problems in marketing applying key concepts and techniques

by Moutinho, Luiz | Chien, Charles.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Sage Publications Ltd. 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 M6P7 (1).

35.
Questionnaire designing how to plan, structure and write survey material for effective market research

by Brace, Ian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page 2005Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 B7Q8 (1).

36.
The Big book of marketing lessons and best practices from the World's greatest companies

by Bennett, Anthony G (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B4 (1).

37.
Marketing research an applied orientation

by Malhotra, Naresh K.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson / PHI 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 M2M2 (1).

38.
Marketing research text and cases

by Nargundkar, Rajendra.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 N2M2 (1).

39.
Marketing research within a changing information environment

by Hair, Joseph F | Ortinau, David J | Bush, Robert P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 H2M2 (1).

40.
Marketing foundations

by Hult, G Tomas M | Ferrell, O C | Pride, William M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: USA South-Western / Cengage Learning 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 H8M2 (1).

41.
Market research made easy

by Doman, Don | Doman, Margaret | Dennison, Dell.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Viva Books 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 D6M2 (1).

42.
Body intelligence

by Edward.

Material type: Text Text; Literary form: Publisher: New Delhi TMH Availability: No items available : Withdrawn (1).

43.
Loyality myths hyped strategies that will put you out of business and proven tactics that really works

by Keiningham, Timothy L | Wallard, Henri | Aksoy, Lerzan | Vavra, Terry G.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York John Wiley 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8343 K3L6 (1).

44.
Rural marketing: text and cases

by Krishnamacharyulu, C S G | Ramakrishnan, Lalitha.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi Pearson Education (Singapore) 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 K7R8 (1).

45.
The Snapshot survey quick, affordable marketing research and every organization

by Corder, Lloyd.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago Kaplan Publishing 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 C6S6 (1).

46.
Marketing research

by Zikmund, G William | Babin, J Barry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Akash Press 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 Z4M2 (1).

47.
Marketing research

by Beri, G C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 B3M2 (1).

48.
Consumer Behavior

by Hoyer, Wayne D | Deborah, J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chennai All India Publishers & Distributors 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 H6C6 (1).

49.
Sales strategies

by Chris Newby.

Material type: Text Text; Literary form: Publisher: Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 H6C6 (1).

50.
Marketing Research

by Gupta, S L.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Excel Books 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 G8M2 (1).

51.
Essentials of marketing research

by Proctor, Tony.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Pitman Publishing 1997Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 P7E8 (1).

52.
Marketing research: text and cases

by Boyd, Harper W | Stasch, Stanley F | Westfall, Ralph.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi All India Traveller Book Seller 1999Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 B6M2 (1).

53.
Why people (don't) buy: the go and stop signals

by Chakravarti, Amitav | Thomas, Manoj.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Houndmills, Basingstoke Hampshire New York, NY Palgrave Macmillan 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8342 C4W4 (1).

54.
Lean analytics: use data to build a better startup faster

by Croll, Alistair | Yoskovitz, Benjamin.

Publisher: Sebastopol, CA O'Reilly Media, Inc. 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.834 C7L3 (1).

55.
Marketing research: text and cases

by Singh, S P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Delhi: Wisdom Publications 2009Availability: Items available for loan: BhopalCall number: 658.8 SIN (1).

56.
Marketing research: a global outlook

by Kumar, V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Sage / Texts (Sage Publications India Pvt. Ltd.) 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.83 K8M2 (1).

57.
The Sage handbook of social marketing

by Hastings, Gerard (Ed.) | Angus, Kathryn (Ed.) | Bryant, Carol (Ed.).

Publisher: London Sage Publications Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 S2 (1).

58.
Qualitative research in marketing and management: doing interpretive research projects

by Hackley, Chris.

Edition: 2nd ed. Publisher: Oxon, UK Routledge / Taylor & Francis Group 2020Availability: Items available for loan: Ahmedabad (HO)Call number: 658.0072 H2Q8 (1).

59.
Szycher's practical handbook of entrepreneurship and innovation

by Szycher, Michael.

Publisher: Boca Raton, FL CRC Press / Routledge / Taylor & Francis Group 2019Availability: Items available for loan: Ahmedabad (HO)Call number: 658.421 S9S9 (1).

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