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1.
Influence of strategic approach and cultural disposition on perceptions of personal selling Fam, K. Merrilees B.

by Fam, K. Merrilees B.

Material type: Article Article; Format: print Publisher: 1997Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

2.
Information technology in marketing Haldipur, Rajesh.

by Haldipur, Rajesh.

Material type: Article Article; Format: print Publisher: 1998Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

3.
Lessons from Magadh Wheat Merchant Chowdhary, Nimit.

by Chowdhary, Nimit.

Material type: Article Article Publisher: 20Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

4.
The Perfect message at the perfect moment Kalyanam, Kirthi.

by Kalyanam, Kirthi.

Material type: Article Article; Format: print Publisher: 2005Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

5.
Study of customer relationship marketing practices in organi retailing in food and grocery sector in india An empirical analysis / Prasad, Ch J S.

by Prasad, Ch J S.

Material type: Article Article; Format: print Publisher: 2008Availability: Items available for loan: Ahmedabad (HO)Call number: (1).

6.
Total relationship marketing marketing management, relationship strategy, and CRM approaches for the network economy

by Gummensson, Evert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth-Heinemann 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 G8T6 (1).

7.
Good works! marketing and corporate initiatives that build a better world...and the bottom line

by Kotler, Philip | Lee, Nancy R | Hessekiel, David.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, NJ John Wiley and Sons, Inc. 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 K6G6 (1).

8.
The Connectors how the world's most successful businesspeople build relationships and win clients for life

by Kuzmeski, Maribeth.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley and Sons, Inc. 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 650.13 K8C6 (1).

9.
The Marketing mavens

by Capon, Noel.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York crown business 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 C2M2 (1).

10.
Handbook of relationship marketing

by Sheth, Jagdish N | Parvatiyar, Atul (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books / Sage 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 S4H2 (1).

11.
Total customer value management transforming business thinking

by Mahajan, Gautam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Books / Sage 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 M2T6 (1).

12.
Instant success: instant referrals

by Sugars, Bradly J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Publishing Company Ltd. 2007Availability: Items available for loan: Ahmedabad (HO)Call number: 658 I6 (1).

13.
Strategic alliances and marketing partnerships gaining competitive advantage through collaboration and partnering

by Gibbs, Richard | Humphries, Andrew.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kogan Page India 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 G4S8 (1).

14.
Relationship marketing

by Godson, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford OUP 2009Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 G6R3 (1).

15.
Customer relationship management: concepts and technologies

by Buttle, Francis.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Rouledge Taylor and Francis Group 2012Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 B8C8 (1).

16.
Total relationship marketing marketing management, relationship strategy, and CRM approaches for the network economy

by Gummensson, Evert.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford Butterworth-Heinemann 2006Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 G8T6 (1).

17.
Customer-centric marketing: build relationships, create advocates, and influence your customers

by Cundari, Aldo.

Publisher: Hoboken, NJ John Wiley & Sons, Inc. 2015Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 C8C8 (1).

18.
Customer relationship management: concepts and technologies

by Buttle, Francis | Maklan, Stan.

Edition: 4th ed. rep. Publisher: Oxon Routledge / Taylor & Francis Group 2021Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 B8C8 (1).

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