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1.
New product development: from initial idea to product management

Material type: Film Film; Type of visual material: Publisher: Butterworth-Heinemann / Elsevier 2006Availability: Items available for loan: Ahmedabad (HO)Call number: CDROM (1).

2.
Defending the brand aggressive strategies for protecting your brand in the online arena

by Murray, Brian.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2003Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M8D3 (1).

3.
Something really new three simple steps to creating truly innovative products

by Hauptly, Denis J.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York AMACOM (American Management Association) 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.575 H2S6 (1).

4.
Product strategy and management

by Baker. Michael | Hart, Susan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Dorling Kindersley (India) Pvt.Ltd. / Pearson Education 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.5 B2P7 (1).

5.
Built to love creating products that captivate customers

by Boatwright, Peter | Cagan, Jonathan.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt.Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.812 B6B8 (1).

6.
The Big book of marketing lessons and best practices from the World's greatest companies

by Bennett, Anthony G (Ed.).

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.8 B4 (1).

7.
Global brand integrity management how to protect your product in today's competitive environment

by Post, Richard S | Post, Penelope N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH 2008Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 P6G5 (1).

8.
The Lean practitioner's handbook

by Eaton, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Kogan Page 2013Availability: Items available for loan: Ahmedabad (HO)Call number: 658.5 E2L3 (1).

9.
Inspired take your product dream from concept to shelf

by Venkatraman, Vik.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Jersey John Wiley & Sons, Inc. 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.575 V3I6 (1).

10.
Strategic brand management for B2B markets a road map for organizational transformation

by Sarin, Sharad.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Response Book 2010Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 S2S8 (2).

11.
Wiki brands reinventing your company in a customer-driven marketplace

by Moffitt, Sean | Dover, Mike.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi TMH Education Pvt. Ltd. 2011Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 M6W4 (1).

12.
Selling the dream

by Kawasaki, Guy.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York HarperCollins Publishers 1991Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 K2S3 (1).

13.
Strategic brand management for B2B markets: a road map for organizational transformation

by Sarin, Sharad.

Edition: 2nd ed. Publisher: New Delhi Sage Response 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 S2S8 (1).

14.
Empowering brands with customer integration: classification, benefits and success factors

by Sesselmann, Jorg.

Publisher: Wiesbaden Springer 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.802 S3E6 (1).

15.
Innovation management and new product development

by Trott, Paul.

Edition: 4th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi: Pearson, 2011Availability: Items available for loan: Thrissur (Kerala)Call number: 658.575 TRO (1).

16.
The Innovation race: how to change a culture to change the game

by Grant, Andrew | Grant, Gaia.

Publisher: New Delhi Wiley India Pvt. Ltd. 2016Availability: Items available for loan: Ahmedabad (HO)Call number: 658.406 G7I6 (1).

17.
Positioning the brand: an inside-out approach

by Riezebos, Rik | Grinten, Jaap Van Der.

Edition: rep. Publisher: London Routledge 2017Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 R4P6 (1).

18.
Brand metrics: measuring brand efficacy along the customer journey

by Kall, Jacek.

Publisher: Oxon, UK Routledge / Taylor & Francis Group 2022Availability: Items available for loan: Ahmedabad (HO)Call number: 658.827 K2B7 (1).

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