| 000 | 00458nab a22001457a 4500 | ||
|---|---|---|---|
| 008 | 160615b1998 xxu||||| |||| 00| 0 eng d | ||
| 100 | _aBandyopadhyay, Subir | ||
| 245 |
_aMeta-analysis of advertising elasticity estimates: how to co the sampling error bias _cBandyopadhyay, Subir. |
||
| 260 | _c1998 | ||
| 300 | _app.29-37 | ||
| 650 | _aManagerial Implications | ||
| 650 | _aModerator Variables | ||
| 650 | _aStatistical Technique | ||
| 773 |
_aVIKALPA _dAPR |
||
| 999 |
_c25631 _d25631 |
||