| 000 | 00363nab a22001337a 4500 | ||
|---|---|---|---|
| 008 | 160615b2008 xxu||||| |||| 00| 0 eng d | ||
| 100 | _aDev, Chekitan S | ||
| 245 |
_aThe corporate brand _chelp or hindrance / Dev, Chekitan S. |
||
| 260 | _c2008 | ||
| 300 | _a49-53 | ||
| 650 | _a Corporate Brand | ||
| 650 | _aSace Study | ||
| 773 |
_aHarvard Business Review _dFeb |
||
| 999 |
_c37271 _d37271 |
||