000			01127nab a22001697a 4500
008			160615b2014 xxu||||| |||| 00| 0 eng d
100			_aBlock, Joern
245			_aTrademarks and venture capital valuation _cBlock, Joern.
260			_c2014
300			_a525-542
520			_aThis study investigates the role of trademarks in the start-up valuations of venture capitalists (VCs). Our results show that the number and breadth of trademark applications have inverted U-shaped relationships with the financial valuations of start-ups by VCs. The findings also indicate that in later funding rounds, the value of trademark applications decreases when the start-up progresses into more advanced development stages. Start-ups should consider these findings when seeking funding from VCs and should stress their market and growth orientations and their willingness to protect their marketing investments by highlighting their trademark activities.
650			_aIntellectual Property
650			_aEntrepreneurial Marketing
650			_aTrademarks
650			_aVenture Capital
773			_aJournal of Business Venturing _dJuly
999			_c41527 _d41527