000			01343nab a22001697a 4500
008			160615b2014 xxu||||| |||| 00| 0 eng d
100			_aMukherji, Sourav
245			_aAffordable housing _cIn conversation with Ramesh Ramanathan, Chairman, Janalakshm
260			_c2014
300			_a183-192
520			_aIn this conversation with Ramesh Ramanathan, social entrepreneur and founder of Janaadhar, we explore the challenges of providing affordable housing to the base of the pyramid - the economically weaker segment, which would address the need of a largely under-served market in India. The challenges include the high cost and the difficulty in acquiring land in urban areas, dealing with anachronistic government regulations, getting bank loans, and acquiring customers from the target segment. The conversation highlights how Janaadhar was able to grapple with these challenges, sometimes by innovating, at other times by learning from its own mistakes and finally by maintaining a dynamic balance between the head and the heart that enabled it to reconcile two contradictory objectives of leveraging market principles to achieve a social objective.
650			_aBase Of The Pyramid
650			_aSocial Entrepreneurship
650			_aLow Cost Housing
650			_aAffordable Housing
773			_aIIMB Management Review _dSeptember
999			_c41801 _d41801