000			01850nab a22001817a 4500
008			160615b2005 xxu||||| |||| 00| 0 eng d
100			_aVenka, Sita
245			_aEntrepreneurial Performance of Women in Sustaining Business _cA Study in Andhra Pradesh / Venka, Sita.
260			_c2005
520			_aThere is abundant scholarship on women owned businesses in the small and medium ventures - both in India and abroad. Literature evidences studies on the problems, prospects and their profiles from an economic, business and sociological perspective. Research on women sustaining business over longer periods of time is woefully inadequate. Moreover, the limited evidence also suggests a sharp contrast between the perceptions of women in sustaining business at the International and Indian context, as more in the nature of perceptual than real. A deeper understanding and greater insight into this phenomenon is imminent to aid the policy makers as also women entrepreneurs. This paper is an attempt in this direction and highlights the entrepreneurial performance of women in sustaining business to examine their beliefs in the Indian context The basic premises and the propositions which crop due to the contextual variations form part of the study. About 40 women from the state of Andhra Pradesh, who have been in business for a fairly longer period of time, form the sample for the study. Social factors- gaining status in society, recognition and respect-motivated the women in sustaining...
650			_aGender
650			_aWomen Entrepreneurship
650			_aGender Issues In Entrepreneurship
650			_aEntrepreneurshipip Research
650			_aSixth Biennial Conference On Advances An
650			_aBiennial Conference Papers
773			_aSixth Biennial Conference on Advances and Trends in Entrepre Research _dFebruary 9-11,
999			_c43205 _d43205