000			01417nab a22001937a 4500
008			160615b2005 xxu||||| |||| 00| 0 eng d
100			_aDubey, Jayshree
245			_aStrategies for Successful Innovation _cDubey, Jayshree.
260			_c2005
520			_aIn the present era of open market, customers get more options then ever before to choose from, making it difficult for a product to find buyer unless it has some unique attribute over others. This has increased the competitive pressure on the business. Thus to maintain product distinction companies are forced to innovate. While a need based innovation increases the perceived value of the product offerings making it more affordable, knowledge based innovation helps companies to create new market and opportunities. Though much desired, many firms fail to successfully innovate. This may be ascribed to many extrinsic and intrinsic reasons. A careful identification of these factors and taking corrective actions can help firms to churn out commercially viable innovative products.
650			_aEdi Faculty Papers
650			_aStrategies
650			_aInnovation
650			_aInnovation And Entrepreneurship
650			_aEntrepreneurshipip Research
650			_aSixth Biennial Conference On Advances An
650			_aBiennial Conference Papers
773			_aSixth Biennial Conference on Advances and Trends in Entrepre Research _dFebruary 9-11,
999			_c43220 _d43220