000			01349nab a22001217a 4500
008			160615b2015 xxu||||| |||| 00| 0 eng d
100			_aShehu, Edilra
245			_aProfiling donors of blood, money and time _ca simultaneous comparison of the German population / Shehu,
260			_c2015
300			_a269 - 295
520			_aUnderstanding donor profiles is crucial for donor relationship management. Whereas previous research has focused on profiling blood, money, or time donor segments separately, we define seven donor profiles based on their former donation behavior for blood, money, and time donation and compare them to non-donors. Relying on representative data from the German Socio Economic Panel, we use an extensive set of characteristics that include sociodemographic, psychographic, health-related, and geographical measures and simultaneously investigate profiles of donors for single and multiple donation forms and non-donors by means of a multinomial logistic model. Our results reveal valuable insights for donor acquisition and retention strategies of nonprofit organizations along the identified profiling characteristics of donor segments. By this, our findings help nonprofit organization managers to better target single and multiple donors across three donation forms.
773			_aNonprofit Management & Leadership _dSpring
999			_c43930 _d43930