000 00464pam a2200145a 44500
008 160523b2010 xxu||||| |||| 00| 0 eng d
020 _a9780814416204
082 _a658.802 H2M2
100 _aHarden, Leland
245 _aMarketing by the numbers
_bhow to measure and improve the ROI of any campaign
260 _aNew York
_bAMACOM (American Management Association)
_c2010
300 _aviii,246p.incl.index
650 _aInternet Marketing
700 _aHeyman, Bob
999 _c47962
_d47962