000 00704pam a2200241a 44500
008 160523b2012 xxu||||| |||| 00| 0 eng d
020 _a9781422172315
082 _a658.834 L3H4
100 _aLee, Bill
245 _aThe Hidden wealth of customers
_brealizing the untapped value of your most important asset
260 _aBoston, MA
_bHarvard Business Review Press
_c2012
300 _a222p.incl.index
650 _a
650 _aHidden Wealth
650 _aCustomer Revolution
650 _aConsumer Behavior
650 _aCustomer Loyalty
650 _aCustomer Relations
650 _aCustomer Relation
650 _aMarketing Management
650 _aManagement
650 _aMarketing
999 _c49978
_d49978