000			02070cam a2200325Ka 4500
003			OSt
005			20170105162756.0
008			170105b xxu||||| |||| 00| 0 eng d
020			_a9780984999309
040			_cA
082	0	4	_a658.11 B5S8
100	1		_aBlank, Steven G.
245	1	4	_aThe startup owner's manual: the step-by-step guide for building a great company
260			_aPescadero, Calif. : _bK&S Ranch, Inc., _c2012.
300			_axxix,571p.illust
505	0		_aIntroduction : A repeatable path ; Why a second decade? ; The four steps: a new path -- Getting started : The path to disaster: a startup is not a small version of a big company -- The path to the epiphany: the customer development model -- The customer development manifesto -- Step one: Customer discovery : An introduction to customer discovery -- Customer discovery, phase one: State your business model hypotheses -- Customer discovery, phase two: "Get out of the building" to test the problem: "Do people care?" -- Customer discovery, phase three: "Get out of the building" and test the product solution -- Customer discovery, phase four: Verify the business model and pivot or proceed -- Step two: Customer validation : Introduction to costumer validation -- Customer validation, phase one: "Get ready to sell" -- Customer validation, phase two: "Get out of the building and sell!" -- Customer validation, phase three: Develop product and company positioning -- Customer validation, phase four: The toughest question of all: pivot or proceed? -- The startup owner's manual "site" map -- Appendix A. Customer development checklists -- Appendix B. Glossary -- Appendix C. How to build a web startup: a simple overview.
650		0	_aNew Business Enterprises;
650		0	_aEntrepreneurship.
650		0	_aBusiness
650		0	_aBusiness People
650		0	_aCustomer Relations
650		0	_aMarket Surveys
650		0	_aStartup Manual
650		0	_aStartup
650		0	_aStart-ups
650		0	_aManual
650		0	_aGuide
700	1		_aDorf, Bob.
942			_2ddc _cBK
999			_c71191 _d71191