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Browsing by Author Goyal, Vinay
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 2017-05-09 | Measuring the Impact of Brand-Celebrity Personality Congruence on Purchase Intention | Malodia, Suresh; Singh, Pankaj; Goyal, Vinay; Sengupta, Atri |