Please use this identifier to cite or link to this item: http://library.ediindia.ac.in:8181/xmlui//handle/123456789/1001
Title: Book Review: Sharad Sarin Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation
Authors: Pal, Sanjay
Issue Date: Sep-2012
Publisher: Sage Publications
URI: http://hdl.handle.net/123456789/1001
Appears in Collections:September Vol.21 No.(2)

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