The Networking Entrepreneur

Abstract

The amalgamation of entrepreneurship and networking has been a topic of interest for researchers, who have tried to find linkages between the two. However, creation of network is only the beginning and to be effective, the entrepreneur must use it optimally. The case is about an entrepreneur who believed that to create and grow an enterprise, networking is the key. Starting on a modest note, he used both formal and informal networks to diversify his business.