Please use this identifier to cite or link to this item: http://library.ediindia.ac.in:8181/xmlui//handle/123456789/1111
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dc.contributor.authorChlosta, Simone
dc.contributor.authorJohann, Tobias
dc.contributor.authorKlandt, Heinz
dc.date.accessioned2015-06-18T06:32:46Z
dc.date.available2015-06-18T06:32:46Z
dc.date.issued2007-03
dc.identifier.issn09713557
dc.identifier.urihttp://hdl.handle.net/123456789/1111
dc.description.abstractThis study focuses on the priming effect on performance in a simulation game. It took place during the regular course programme at the European Business School (Germany). Two groups of students were chosen randomly to play a business game (Szyperski & Klandt, 1988) that simulated the start-up and early development phase of a software company including a large variety of decisions. By means of the study design the amount of cognitive involvement before the game was varied. Thus, one of the groups received a strategy questionnaire while the other did not. It contained questions about production, supply, personnel, advertising, etc. The intention was to prime the students towards the use of strategies. According to former experiments by Higgins, Rholes and Jones (1977) priming influences cognition and memory and leads to a faster retrieval of information. This should be transferred to the performance in a simulation game.en_US
dc.description.sponsorshipCentre for Research in Entrepreneurship Education and Developmenten_US
dc.language.isoenen_US
dc.publisherSage Publicationsen_US
dc.subjectBusiness Gamesen_US
dc.subject.otherSimulation Game
dc.subject.otherPerformance
dc.subject.otherPriming Effect
dc.titleDoes Priming Improve Performance?—An Evaluation Based on a Simulation Gameen_US
dc.typeArticleen_US
Appears in Collections:March Vol.16 No.(1)

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