1. EDII Institutional Repository
  2. 03 The Journal of Entrepreneurship
  3. 2005
  4. September Vol.14 No.(2)
Please use this identifier to cite or link to this item: http://library.ediindia.ac.in:8181/xmlui//handle/123456789/1144
Title: Book Review: Gerard J. Tellis, Effective Advertising: Understanding When, How, and Why Advertising Works, New Delhi: Response Books, 2004, 201 pp.
Authors: Oburai, Prathap
Govindarjan, Shanti
Issue Date: Sep-2005
Publisher: Sage Publications
URI: http://hdl.handle.net/123456789/1144
ISSN: 09713557
Appears in Collections:September Vol.14 No.(2)

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