1. EDII Institutional Repository
  2. 03 The Journal of Entrepreneurship
  3. 2005
  4. September Vol.14 No.(2)
Please use this identifier to cite or link to this item: http://library.ediindia.ac.in:8181/xmlui//handle/123456789/1144
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dc.contributor.authorOburai, Prathap-
dc.contributor.authorGovindarjan, Shanti-
dc.date.accessioned2015-06-18T10:08:39Z-
dc.date.available2015-06-18T10:08:39Z-
dc.date.issued2005-09-
dc.identifier.issn09713557-
dc.identifier.urihttp://hdl.handle.net/123456789/1144-
dc.description.sponsorshipCentre for Research in Entrepreneurship Education and Developmenten_US
dc.language.isoenen_US
dc.publisherSage Publicationsen_US
dc.titleBook Review: Gerard J. Tellis, Effective Advertising: Understanding When, How, and Why Advertising Works, New Delhi: Response Books, 2004, 201 pp.en_US
dc.typeOtheren_US
Appears in Collections:September Vol.14 No.(2)

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