Please use this identifier to cite or link to this item: http://library.ediindia.ac.in:8181/xmlui//handle/123456789/1145
Title: Book Review: Ian Chaston, Knowledge-Based Marketing: The Twenty-First Century Competitive Edge, New Delhi: Response Books, 2004, 274 pp.
Authors: Banerjee, Arindham
Issue Date: Sep-2005
Publisher: Sage Publications
URI: http://hdl.handle.net/123456789/1145
Appears in Collections:September Vol.14 No.(2)

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