Management Strategies of Venture Capital Funded Firms

Abstract

Most studies on venture capital have focused on the strategies and criteria followed by venture capitalists (VCs), and there have been only a few efforts made to study high-technology firms funded by VCs. This article reports the findings from a study of the strategies of venture capital supported firms particularly in areas such as technology, people, marketing, finance and organisational growth. It is concluded that in the case of technology intensive firms, their strategies are naturally driven by technology, but along with this, it is their appreciation for and application of the other functional strategies that makes them winners. The result is the creation of a unique supply of complex resources within each organisation. Many of the entrepreneurs have been able to create and sustain market pull for their products because of the synergistic effect of their resources and strategies.