Please use this identifier to cite or link to this item: http://library.ediindia.ac.in:8181/xmlui//handle/123456789/12662
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dc.contributor.authorJaiker, M Durai-
dc.contributor.authorJoy, X Francis-
dc.date.accessioned2021-03-08T08:17:37Z-
dc.date.available2021-03-08T08:17:37Z-
dc.date.issued2021-02-25-
dc.identifier.isbn9789386578587-
dc.identifier.urihttp://library.ediindia.ac.in:8181/xmlui//handle/123456789/12662-
dc.descriptionFourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthinien_US
dc.description.abstractA well-established chain retail garments showroom in Tamil Nadu, present strongly in Chennai and Tier II cities plans to extend its operations in Tier III towns, starting from North Tamil Nadu. For them, this study was done in three prominent towns through data collection, statistical analysis and suggests an appropriate town, based on observations also. Two districts were selected and fitting three towns were chosen for study based on the popularity and wealth of the region. Five thousand people were selected as respondents for the study and based on their responses and geographical analysis, the recommendation was made to the retailer. Selective and apt statistical tools were selected to analyze the responses and the findings were drawn based on thaten_US
dc.language.isoenen_US
dc.publisherBookwell Delhien_US
dc.subjectapparelen_US
dc.subjectretailen_US
dc.subjecttier III townen_US
dc.titleTo Identify Potential Town for a New Branch of a Leading Garment Retailer in Tamilnaduen_US
dc.typeArticleen_US
Appears in Collections:Regional and International Entrepreneurship

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