To Identify Potential Town for a New Branch of a Leading Garment Retailer in Tamilnadu

Abstract

A well-established chain retail garments showroom in Tamil Nadu, present strongly in Chennai and Tier II cities plans to extend its operations in Tier III towns, starting from North Tamil Nadu. For them, this study was done in three prominent towns through data collection, statistical analysis and suggests an appropriate town, based on observations also. Two districts were selected and fitting three towns were chosen for study based on the popularity and wealth of the region. Five thousand people were selected as respondents for the study and based on their responses and geographical analysis, the recommendation was made to the retailer. Selective and apt statistical tools were selected to analyze the responses and the findings were drawn based on that