1. EDII Institutional Repository
  2. 04 Biennial Conference Proceedings
  3. 02 - 14th Biennial Conference on Entrepreneurship (Feb. 2021)
  4. Women Entrepreneurship
Please use this identifier to cite or link to this item: http://library.ediindia.ac.in:8181/xmlui//handle/123456789/12676
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dc.contributor.authorChhetia, Kirtika-
dc.contributor.authorAsrani, Rajesh-
dc.date.accessioned2021-03-08T11:26:15Z-
dc.date.available2021-03-08T11:26:15Z-
dc.date.issued2021-02-25-
dc.identifier.isbn9789386578587-
dc.identifier.urihttp://library.ediindia.ac.in:8181/xmlui//handle/123456789/12676-
dc.descriptionFourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthinien_US
dc.description.abstractThe paper caters to understanding what changes were made by Instagram as an app to convert itself into a shopping destination, that being one of its virtue and how Women Entrepreneurs (W.E.) are advertising on this platform. Launched as a Photo-sharing app Instagram has made numerous changes over the years in terms of its features upgradation to adding new features like the shop on Instagram. It is imperative to say that these changes have made Instagram from a normal photo sharing app to an advertising or business functioning app. Though Instagram is not promoted as one for the E-COM sites, it does business just like an E-COM website.en_US
dc.language.isoenen_US
dc.publisherBookwell Delhien_US
dc.subjectinstagramen_US
dc.subjectwomen entrepreneursen_US
dc.subjectsocial media advertisingen_US
dc.subjectsocial mediaen_US
dc.titleEasy Advertising on Instagram for Women Entrepreneursen_US
dc.typeArticleen_US
Appears in Collections:Women Entrepreneurship

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