Easy Advertising on Instagram for Women Entrepreneurs

Please use this identifier to cite or link to this item: http://library.ediindia.ac.in:8181/xmlui//handle/123456789/12676

Title:	Easy Advertising on Instagram for Women Entrepreneurs
Authors:	Chhetia, Kirtika Asrani, Rajesh
Keywords:	instagram women entrepreneurs social media advertising social media
Issue Date:	25-Feb-2021
Publisher:	Bookwell Delhi
Abstract:	The paper caters to understanding what changes were made by Instagram as an app to convert itself into a shopping destination, that being one of its virtue and how Women Entrepreneurs (W.E.) are advertising on this platform. Launched as a Photo-sharing app Instagram has made numerous changes over the years in terms of its features upgradation to adding new features like the shop on Instagram. It is imperative to say that these changes have made Instagram from a normal photo sharing app to an advertising or business functioning app. Though Instagram is not promoted as one for the E-COM sites, it does business just like an E-COM website.
Description:	Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini
URI:	http://library.ediindia.ac.in:8181/xmlui//handle/123456789/12676
ISBN:	9789386578587
Appears in Collections:	Women Entrepreneurship

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