Please use this identifier to cite or link to this item: http://library.ediindia.ac.in:8181/xmlui//handle/123456789/13456
Title: Using HOLSAT to Evaluate Satisfaction of Religious Tourist at Sacred Destinations: The Case of Religious Travelers Visiting Sacred Destinations in the Himalayas, India
Authors: Malodia, Suresh
Singla, Harish
Keywords: Holiday Satisfaction
HOLSAT
Religious Tourism
Sacred Destination
Tourism
Issue Date: 5-Jun-2017
Publisher: Emerald Publishing
Citation: Malodia, S. and Singla, H. (2017), "Using HOLSAT to evaluate satisfaction of religious tourist at sacred destinations: the case of religious travelers visiting sacred destinations in the Himalayas, India", International Journal of Culture, Tourism and Hospitality Research, Vol. 11 No. 2, pp. 255-270. https://doi.org/10.1108/IJCTHR-10-2015-0120
Abstract: Purpose: This paper seeks to measure the satisfaction of religious tourists travelling to various destinations in the Himalayas in order to identify the expectation-experience gaps and understand the shift in motives of travel. Design/Methodology: The satisfaction of religious tourists is examined using holiday satisfaction [HOLSAT] model developed by Tribe and Snaith, (1998). The study analyzes the expectation-experience gap using mean scores on 47 destination specific attributes for a sample of 500 respondents. Findings: The study finds a significant gap between the expectations and experience of religious tourists traveling to sacred destinations in the Himalayas. The study also finds that motives of religious tourists have shifted from purely religious to secular touristic motives. Practical Implications: The results of the study reinforce the value of HOLSAT model as a potential tool to measure and enhance the satisfaction of religious tourists, indicating the attributes that can contribute positively towards tourist satisfaction. Originality Value: Measuring the expectations and experience for the same set of respondents is a unique contribution of this study. The study attempts to overcome limitations of the HOLSAT model as discussed by Tribe and Snaith.
Description: Malodia, Suresh; Singla, Harish (2017). Using HOLSAT to evaluate satisfaction of religious tourist at sacred destinations: the case of religious travelers visiting sacred destinations in the Himalayas, India. International Journal of Culture, Tourism and Hospitality Research, 11(2), IJCTHR-10-2015-0120–. doi:10.1108/IJCTHR-10-2015-0120
URI: http://library.ediindia.ac.in:8181/xmlui//handle/123456789/13456
ISSN: 1750-6182
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