Please use this identifier to cite or link to this item: http://library.ediindia.ac.in:8181/xmlui//handle/123456789/14480
Title: Synaptic Franchise as an Entrepreneurship Tool: A Transformation for Franchise Success and the Future of Sustainable Franchising - A Perceptional Overview
Authors: N, Sudharsan
R, Shankar
Prabukarthi, A
Keywords: synaptic franchise
franchisors
franchisees
support services
franchise satisfaction and performance
Issue Date: 26-Feb-2025
Publisher: Bookwell Delhi
Abstract: This paper investigated the support services of Synaptic Franchise model from both franchisor and franchisee perspectives. The study makes use of various statistical techniques including t-tests and ANOVA and correlation and regression to uncover performance dynamics affecting franchises and determine substantial satisfaction differences between different support services. The performance and happiness levels of franchisees heavily depend on operation coaching and financial advice as well as sustainability practices. Finding from the study emphasize that franchisors must customize their supportive offerings to franchisee requirements for both entities to receive mutual value. By adopting this Synaptic Franchise Concept model franchisors can include all their services under one umbrella to enhance the quality performance of the franchise system. Both franchisors and franchisees will benefit from adapting to changing customer tastes. The research originates foundations for future academic explorations concerning franchise implementation success along with demonstrating the importance of committed franchise support which leads to profitable results.
URI: http://library.ediindia.ac.in:8181/xmlui//handle/123456789/14480
ISBN: 9789386578792
Appears in Collections:Entrepreneurship Theory and Practice

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