Unconventional Source for Entrepreneurial Venture: Foreign Students’ Visitation in India- Tourism Opportunities

Abstract

A growing trend indicates that there are almost half a million of students with varying nationality beingeducated in India. The magnitude of this customer segment, and its development and flexibility over the past few years, shows a potential opportunity for India’s tourism industry. Visitors of these students, who travel to India, are also a key driver of inbound tourism to India. The responsibility that travel and tourism have in catering to these global student’s experience, and the tourism implication which later on influence the related visiting friends and relatives segment, is however little implicit. This work,first and foremost presents the broad tourism study of international students and the impact of visits of their friends and relatives. It involved students studying at higher education, vocational education and training and English language institutions in India. Secondly this research paper was designed to conduct the study of tourism pattern of global scholars. It seeks to outline the tourism behavior of international students studying in India, and their visiting friends and relatives (VFRs), to inform tourism leaders on the product and service gaps and opportunities associated with this market.The paper examines elements of why international students come to India and the impact on tourism which they make in the Nation. Both electronic & print media is analysed. Focus group interviews, Snow ball sampling technique, Random sampling, latest advertisements and secondary research studies are done. Snow ball techniques have been used to gather the data of the candidates carrying out their higher education in NCR, India The study focused on students currently studying in India in higher education, vocational education and training as these programs signify the major figure of global scholar enrolments in India. The following locations of NCR were considered during survey: Delhi, Noida and Faridabad.The findings offer significant insights for India’s tourism leaders seeking to take full advantage of this market and develop innovative approaches to maximize its potential.Provides a progressive viewpoint on an area which has not yet been targeted to its full potential Most of the trips international student’s take are comparatively undersized, amounting to a single day –trip or two to four days.Catering and crafting tour programmes on the scheduled vacation can enhance the tourism of the nation.For tourism and education sector to notify tourism leaders on the creation of a new product, provisionfor new service and the gaps and opportunities associated with them in this market and also to enhance the educational marketers of India various factors to be considered while designing and implementing the course curriculum.