Abstract: Rangan, Kasturi V., Lal, Rajiv and Maier, Ernie P., ’Managing Marginal New Products’, Business Horizons, vol. 35, no. 5 (September-October 1992), pp. 35-42.

Please use this identifier to cite or link to this item: http://library.ediindia.ac.in:8181/xmlui//handle/123456789/1738

Title:	Abstract: Rangan, Kasturi V., Lal, Rajiv and Maier, Ernie P., ’Managing Marginal New Products’, Business Horizons, vol. 35, no. 5 (September-October 1992), pp. 35-42.
Authors:	Gupta, Debmuni
Issue Date:	Sep-1993
Publisher:	Sage Publications
URI:	http://hdl.handle.net/123456789/1738
Appears in Collections:	September Vol.2 No.(2)

Files in This Item:

File	Description	Size	Format
p283.pdf Restricted Access		1.02 MB	Adobe PDF	View/Open Request a copy

DSpace JSPUI