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DC Field | Value | Language |
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dc.contributor.author | Vyas, Chaitanya | |
dc.contributor.author | Dave, Darshana | |
dc.date.accessioned | 2015-08-05T06:53:05Z | |
dc.date.available | 2015-08-05T06:53:05Z | |
dc.date.issued | 2001-06 | |
dc.identifier.issn | 0973922x | |
dc.identifier.uri | http://hdl.handle.net/123456789/2198 | |
dc.description.abstract | In this study, we examined how customers treat direct mail, particularly, catalogs received from the marketers. We conducted a survey among 462 respondents from different occupation, age, education, and income in six cities of Gujarat, India. Analysis of the responses is done for disturbance level, frequency, interactivity, and effectiveness of catalogs received from direct marketers. Finally, recommendations are made to the direct marketers as to how to put customers feedback for direct mail in practice in order to improve catalog-marketing efforts | en_US |
dc.language.iso | en | en_US |
dc.publisher | Synergy Journal of Management | en_US |
dc.relation.ispartofseries | Volume-13;Issue -1 | |
dc.subject | Direct Mail | en_US |
dc.subject | Telemarketing | en_US |
dc.subject | Information Overload | en_US |
dc.subject | Interactive Marketing | en_US |
dc.subject | Permission Marketing | en_US |
dc.title | Problem of Customer Information Overload and Interactive Marketing as its Solution | en_US |
dc.type | Article | en_US |
Appears in Collections: | Articles |
Files in This Item:
File | Description | Size | Format | |
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Problem of Customer by Chaitanya Vyas.pdf Restricted Access | 168.04 kB | Adobe PDF | View/Open Request a copy |
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