Confectionary

Abstract

Confectionary products are in vogue since long and the market is growing continuously. There are two distinct market segments. One is dominated by national and international brands whereas the second one, low cost, by the small scale sector. It is scattered throughout the country and small units have a significant market share. There are many products like caramel, sugar coated candies, lozenges, toffee, chocolates etc. There are many flavours as well. The market is growing rapidly and semi-urban and rural areas provide good scope. The project can be set up in several states of the country.