Role of Entrepreneur Orientation in Value Creation

Abstract

While the relationship between Entrepreneur Orientation and Firm Performance have broad scholarly acceptance, this paper intends to take a broader perspective of the effects of adopting EO towards “Value Creation “. The paper provides the approach of EO to help tackle internal and external factors affecting Business .Without going deeper into PEST analysis the studies reflect how EO can help overcome external factors and create value to the organization especially SMEs of India in different scenarios.