Green Entrepreneurship – An Empirical Investigation on Growing Need for Green Products and Services

Please use this identifier to cite or link to this item: http://library.ediindia.ac.in:8181/xmlui//handle/123456789/302

Title:	Green Entrepreneurship – An Empirical Investigation on Growing Need for Green Products and Services
Authors:	Nalini, P Muruganandam, D
Keywords:	Entrepreneurship
Issue Date:	20-Feb-2013
Publisher:	Bookwell Delhi
Series/Report no.:	Tenth Biennial Conference;S.No.109
Abstract:	This paper proposes the idea of ‘Green Entrepreneurship’. The paper focuses on the need for green products and services and resultant opportunities for entrepreneurs to practice green entrepreneurship. The paper investigates growing need for green products and services with the objective to advance the green entrepreneurship. The paper also endeavours to look at concept of green marketing and its impact in the environmental issues.
URI:	http://hdl.handle.net/123456789/302
ISBN:	9789380574486
Appears in Collections:	Hues and Arrays of Entrepreneurship -Agro/Green Entrepreneurship

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