Enterprising a Greener Tomorrow: Role of Ecopreneur

Abstract

Entrepreneurship is acknowledged to be the engine of economic growth. Theoretically, a Factor of Production is of probably the paramount importance is establishing effective co-ordination among the other factors to achieve determined objectives. With changing times this list of objectives has shuffled in order of priority also, additions and subtractions have been made. Environmental responsibilities of entrepreneurs and sustainability have come as the most important objectives. With the finiteness of resources, eco-efficiency i.e. "delivery of competitively priced goods and services that satisfy the human needs and bring quality of life while progressively reducing ecological impacts and resource intensity throughout the life cycle, to a level at least in line with the earth's estimated carrying capacity", increasing population demands and criticality of ecological security it is the need of the hour to reconfigure of the existing entrepreneurial models and practices towards enterprising a greener tomorrow. In this research paper we shall explore the different dimensions of ecopreneurship- scope and barriers. We shall look at an Ecopreneur as an individual who seeks to transform a sector towards sustainability starting in that sector with green logic, design and processes along with a commitment to adhere to the same either for purely technical, commercial or social reasons. Still in its infancy, the incentive of transiting from being an entrepreneur to an Ecopreneur has needs to be encouraged by the Government. We shall also ponder over policies that could be introduced to foster ecopreneurship. The relation of man with nature has been a take take relation. It's time for building a mutually sustainable relationship and the role of an Ecopreneur is crucial in this world where growth stands next to nothing. After all, interdependence is paramount independence!