Women Entrepreneurship: A Shift in Paradigm

Abstract

Present economy is becoming highly instrumental behind the splurge of entrepreneurship among the young genre, especially in the developing countries. Caused by joblessness, driven by the need for growth and achievement and with an intention to have economic mobility, an encouraged group of people are high on the road to start an entrepreneurial venture. Women are also not exception in this. In a country like India where a 'XX' foetus (i.e. foetus of a baby girl) often faces a premature death in the mother's womb, still has a major proportion of women in the population. But the social dominance is ostensibly higher among the male folk. They are supposed to be the major contributors to the nation's economy and hence are on the drivers' seat in any vital decision making process. A subtle blow to this concept is the silent emergence of a 'new class' called 'women entrepreneurs' who by their skills, ideas, efforts, sincere endeavours are making their presence felt as upcoming entrepreneurs. Blessed by the potential to face all challenges and by utilizing the opportunities optimally, they are now on the same boat with the 'entrepreneurial folk' and are able to attract the eyes of people through their contributions. So much so, they are also the real source of inspiration to all prospective, but 'dejected' women of India who dared to come out of their mothers' womb. The present study strives to carefully bring out specific examples of two women entrepreneurs, who walked into their dreams with visions in their eyes. They are now proven names in the area of beauty products, meant for both the genders. Both of them are having the credits of winning awards at national level for their innovative contributions. Originally from West Bengal, they have reached homes of many within and outside the country. Whatever says the balance sheet, but most important is the transformation in the thought of people that 'entrepreneurship' is, and should be a common platform for both male as well as female forever and the two cases of West Bengal here is an iconic representation of it.