Predicting the Relative Values of Attributes in Social Entrepreneurial Opportunities….from the Perspective of Social Entrepreneur.… An Application in Conjoint Analysis

Abstract

A social entrepreneur is someone who creates and operationalizes an organization which is sustainable on one hand and, on the other hand ,promotes livlihood opportunities for a community of people who need them . In other words the characteristics of a social enterprise will be distinctly different from traditional business enterprise in terms of primary stakeholders or beneficiaries , objectives and enterprise philosophies. In this paper on social entrepreneurship it would be our objective to specifically identify and evaluate relative values of the characteristics in entrepreneurial opportunities which lead or are found attractive enough by individual to becoming a social entrepreneur. To this objective a conjoint analysis approach has been adopted in the Philippine setting based on data collected for potential Philippine social entrepreneurs.