Umbrellas

Abstract

I. Product and its uses (a) There are different types of umbrellas used by Gents, Ladies and children. Umbrellas are extensive used in our country because of the different climatic conditions so as to protect against the sun and rain. (b) Market Potential The demand for umbrellas .depends upon climatic conditions, increase In population, general increase in income, change in social outlook and customs and export possibilities of umbrellas. Delhi is the main market for the umbrellas in Nothern India. According to the market reports, the total off-take from Delhi market is estimated to be worth Rs. 1 crore. 10% of the total off-take is .consumed in Delhi itself, keep- ing in view the above mentioned factors. The demand for umbrellas is expected to increase by 7%' to 10% during the next five years.