Innovation: The Marketing Imperative in a Flat World

Abstract

Creating a need for one’s product has always been a challenge. Now the necessity has only aggravated by the cut throat competition and high supply demand gap which is skewed more towards supply in majority of the products. Barriers are disappearing at a rapid pace in this highly technological, flat world. Here comes the challenge to be different in more than one way – be it product, price, packaging, promotion or the place. Fundamentals never changed or will never change. So it is the perspective with which we deal with each aspect would determine how successful one is in marketing his/her product. This calls for innovation, put it simply thinking out of box with positive impact.