Transactional Analysis in Women Entrepreneurs

Abstract

Women entrepreneurship is a vital element of strong economic growth of the nation. Although women entrepreneurship is the best way of self-sufficiency and poverty alleviation but the task is quite complex, risky and full of uncertainties. Women entrepreneur has to face spontaneous changes which directly or indirectly influence their state of mind. Several approaches are used by entrepreneurs for effective communication and lasting relationship with clients to be successful and one such technique is Transactional Analysis (TA). This study inspects TA among women entrepreneurs. Standardized instrument was applied for assessing TA among total 270 women entrepreneurs, 90 from each sector i.e. manufacturing, trading and service. All the subjects were using transactional styles in three ego states viz. Parent, Adult and Child but significant differences were not found. Optimum use of TA was noticed among women entrepreneurs of manufacturing sector and explicitly in subjects of food product manufacturing sub-sector. Adaptive style was most preferred whereas reactive style was least preferred by all the subjects. Regulating, task managing and adaptive styles were much preferred in Parent, Adult and Child ego states respectively. The study is evocative that success of any enterprise is greatly influenced by TA and rational efforts must be devoted for its improvement and use in business context.