Please use this identifier to cite or link to this item: http://library.ediindia.ac.in:8181/xmlui//handle/123456789/7899
Title: Increasing Significance of Trust Building Mechanisms in Indian e-tailing Business: A Prelude
Authors: Raju, Atyam Basava
Keywords: e-tailing
trust building mechanisms
Biz Trans
Issue Date: 22-Feb-2019
Publisher: Bookwell Delhi
Abstract: India, one of the top 5 countries in the world with a massive retail industry has witnessed much rapid strides in e-tail (short form for “electronic retail”; also known as online retail) business in the past decade. The growth rate is coming down and market is dominated by a few. These issues forced the author to dwell more into these aspects as to what is impeding the e-tail business in India which has a tremendous potential given its population and size of the e-tail market at present. During the preliminary research, one major aspect that came glaringly out is how the e-tail companies are adopting various trust building mechanisms (TBMs) to attract more and more customers and existing customers to come back again. This paper basically discusses about the evolution of TBMs and the direction in which they are moving. The objective of this research is to give a pathway which would lead further into probing various other aspects from strategy and customer point of view etc., for e-tailers (electronic retailers) to concentrate on.
Description: Thirteenth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi Batthini
URI: http://library.ediindia.ac.in:8181/xmlui//handle/123456789/7899
ISBN: 9789386578402
Appears in Collections:Entrepreneurial Leadership

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