Please use this identifier to cite or link to this item: http://library.ediindia.ac.in:8181/xmlui//handle/123456789/8035
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dc.contributor.authorChatterjee, Ahana-
dc.contributor.authorPasumarthy, Soumya-
dc.contributor.authorLahri, Siddharth-
dc.date.accessioned2019-03-16T09:17:22Z-
dc.date.available2019-03-16T09:17:22Z-
dc.date.issued2019-02-22-
dc.identifier.isbn9789386578402-
dc.identifier.urihttp://library.ediindia.ac.in:8181/xmlui//handle/123456789/8035-
dc.descriptionThirteenth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi Batthinien_US
dc.description.abstractStudies show that mentors provide strategic inputs, technical knowledge and motivation to entrepreneurs to take the next big step. While there is documented evidence of such mentorship impacting business growth and increasing profits for conventional start-ups, its value for micro-entrepreneurs in India has not been extensively studied. Grassroots micro-entrepreneurs (investment less than 10 lakhs) primarily seek credit and marketing support with little or no mentoring. We found that such micro-entrepreneurs tend to have an appetite for impactful solutions that solve near-term needs rather than longer-term sustainable and scalable business strategies. In this paper, we explore existing perspectives on mentorship, its relevance in local settings and response from micro-entrepreneurs about personalized guidance. We discuss if and how social learning can impact local micro-entrepreneurs having no formal business education. We observed that the conventional approach of one-on-one mentoring does not lead to expected benefits. Instead, our pilot in Northern Karnataka showed that a tiered mentoring model involving community mentors, sectoral experts and successful businesspersons in different capacities and different styles of engagements creates a more effective ecosystem for both personal and business development. This tiered mentorship system provides diversity and novelty in each session, which is highly valued by micro-entrepreneurs.en_US
dc.language.isoenen_US
dc.publisherBookwell Delhien_US
dc.subjectmentorshipen_US
dc.subjectmicro-entrepreneursen_US
dc.subjectsocial learningen_US
dc.subjectmentoringen_US
dc.subjectmotivationen_US
dc.titleExploring the Need and Value of Mentorship for Micro-Entrepreneurs in Northern Karnataka Regionen_US
dc.typeArticleen_US
Appears in Collections:Regional and International Entrepreneurship

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