Opportunities and Challenges in Social Marketing

Please use this identifier to cite or link to this item: http://library.ediindia.ac.in:8181/xmlui//handle/123456789/8111

Title:	Opportunities and Challenges in Social Marketing
Authors:	Kumar, Saurabh Kumar, Pranav
Keywords:	social marketing behaviour change Entrepreneurship Development Institute of India
Issue Date:	22-Feb-2019
Publisher:	Bookwell Delhi
Abstract:	In contemporary societies, there are several problem existing or being faced by people due to their intentional deeds or ignorance. The problems range from health inequalities, Political, Social and economical inequalities, gender inequality, environment related issues, over population, migration, alcohol and tobacco related issues, to religious intolerance etc. This article examines opportunities and the different challenges faced by social marketers for changing behavior.
Description:	Thirteenth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi Batthini
URI:	http://library.ediindia.ac.in:8181/xmlui//handle/123456789/8111
ISBN:	9789386578402
Appears in Collections:	Social Entrepreneurship & Corporate Social Responsibility

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