Opportunities and Challenges in Social Marketing

Please use this identifier to cite or link to this item: http://library.ediindia.ac.in:8181/xmlui//handle/123456789/8111

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DC Field	Value	Language
dc.contributor.author	Kumar, Saurabh	-
dc.contributor.author	Kumar, Pranav	-
dc.date.accessioned	2019-03-16T10:46:42Z	-
dc.date.available	2019-03-16T10:46:42Z	-
dc.date.issued	2019-02-22	-
dc.identifier.isbn	9789386578402	-
dc.identifier.uri	http://library.ediindia.ac.in:8181/xmlui//handle/123456789/8111	-
dc.description	Thirteenth Biennial Conference on Entrepreneurship/ Edited by Sasi Misra, Sunil Shukla, Ganapathi Batthini	en_US
dc.description.abstract	In contemporary societies, there are several problem existing or being faced by people due to their intentional deeds or ignorance. The problems range from health inequalities, Political, Social and economical inequalities, gender inequality, environment related issues, over population, migration, alcohol and tobacco related issues, to religious intolerance etc. This article examines opportunities and the different challenges faced by social marketers for changing behavior.	en_US
dc.language.iso	en	en_US
dc.publisher	Bookwell Delhi	en_US
dc.subject	social marketing	en_US
dc.subject	behaviour change	en_US
dc.subject	Entrepreneurship Development Institute of India	en_US
dc.title	Opportunities and Challenges in Social Marketing	en_US
dc.type	Article	en_US
Appears in Collections:	Social Entrepreneurship & Corporate Social Responsibility

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