Yogapreneurship: Exploring the Career Opportunities in Yoga

Abstract

Yoga started in ancient India and was first practiced by the monks. Though, nowadays it became part of the lifestyle and being practiced across the world. In the year2014, 21 June was designated as the International Yoga Day by the United Nations. Sincethen, yoga has grown massively in popularity. Currently, over half of the 300 million yogapractitioners in the world are Indians. The demand for yoga teachers is at an all-time highacross the world and India has emerged as one of the biggest yoga teachers’ exporters. For example, about 3,000 Indian yoga teachers are teaching in China. The initiative like’ International Yoga Day’ has brought the enhanced focus on Yoga at a global level as a result job opportunities improved in Yoga training. According to ASSOCHAM, presently India faces a scarcity of about 3 lakh yoga instructors and demand for yoga trainers set to grow by30-35 percent in a couple of years. Strikingly Yoga is 80 billion dollar industry and the world’s largest yoga industry in America. Between 2012 and 2016 the number of Americans performing yoga raised by 50%. With growing awareness towards wellness and health-related activities, the field of Yoga could provide part-time and full time career opportunities. Moreover, this sector creates vast entrepreneurship opportunities in the form of a health clinic, corporate training, spas, and Ayurveda drug manufacturing.