Please use this identifier to cite or link to this item: http://library.ediindia.ac.in:8181/xmlui//handle/123456789/930
Title: Taking Challenges in Marketing Products Produced by Women: A Case Study of Women India Trust
Authors: Basargekar, Prema
Keywords: Entrepreneurship
Issue Date: 9-Feb-2005
Publisher: Centre for Research in Entrepreneurship Education and Development
Abstract: This article gives a brief case study of Women India Trust (WIT), an organization involved in the empowerment of women through providing them training support to produce new innovative products and assisting them in marketing these products. In the long run the organization is trying to build up entrepreneurship spirit in these women beneficiaries. The trust tried to implement various marketing strategies for selling these products and tried to tap various market segments like exporters, retailers, institutional buyers, etc. In the process it also identified its niche products, which has helped the trust to sustain the competition without compromising on its principles. This article talks about the role of WIT in building up group entrepreneurship among women and gives a brief review of the different strategies adopted by the trust to achieve its objectives.
URI: http://hdl.handle.net/123456789/930
Appears in Collections:NGOs and Entrepreneurship

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