Abstract:
The devastating onslaught of Covid-19 pandemic has not left any sector
of the economy untouched by its malignant influence. Only the degree of
damage varies from sector to sector and entity to entity. The focus here is
on developing small and medium enterprise (MSMEs) sector in context
of'Atmanirbhar Bharat' (self reliant India).
The central and the state governments announced various programmes
and schemes to mitigate the damages and enable them to come through
the crisis as early as possible. Industry associations and forums are also
exploring ways and means to help individual MSMEs cope with the
emerging situation. Each of these programmes and schemes has its own
merits and demerits in terms of its relevance and applicability to the
individual MSME. In all such calamitous situations, it goes without
saying that the ability of an individual entity to survive through the
crisis, primarily hinges upon its own mental faculty of self-confidence,
tenacity, resourcefulness, ingenuity and access to resources. Hence it is
imperative that all external help and support should aim at enhancing
precisely these ingredients.
