Abstract:
Creative businesses represent the cultural identity of a region and the
country. The pride of India is its diversity in traditions, arts and crafts.
These are our heritage governing our values and lifestyles. India has
among the largest craft varieties and people involved in this vocation.
While these people live mainly in rural and peripheral urban areas, even
cities have heritage and crafts of their own.
But the sector is yet to justify its potential although the government,
voluntary organizations and private initiatives been trying to sustain it.
Interestingly, while the sector here is considered as 'sundown', China
has recognised it as 'sunrise' sector. The present approach at the policy
and implementation levels has to move from mere employment
generation to that of well being where entrepreneurship has to be the
core. A model based on wealth creation has to be implemented up to the
grassroots.
