Abstract:
The research paper presents a narrative approach taken for analyzing the
strategy postures for bourgeoning space technopreneurship based on the
Strategic Position and Action Evaluation (SPACE) Matrix. Two determining
external dimensions – Industry attractiveness & environmental stability and two
internal dimensions – competitive advantage & financial strength, are
considered for this qualitative research. Several contributing factors for each
dimension are identified and assigned a grade on likert scale. Subsequently, an
aggregate grading is obtained for each dimension. Aided by a graphic
representation, the posture for that segment is then deduced. This analysis is
applied to two upstream activities – launch vehicles & satellite manufacturing –
and two downstream activities – satellite communication & Earth observation /
geospatial applications. The findings of the qualitative research indicate that
they all have competitive posture except satellite manufacturing which has
aggressive posture. While the first three segments would require a focus on
R&D and product innovation, satellite manufacturing offers great potential and
assured return on investment.
Description:
Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini
