Abstract:
No matter the size of the business or sector it operates in, businesses need to
operate in an ethical manner to ensure sustainability. The core function of
building a brand is to be ethical and true to the products or services that you
supply. Economies are dependent on entrepreneurs and it is essential that such
entrepreneurs maintain ethical behaviour throughout their business venture.
Conducting themselves in an ethical manner and being true to themselves are key
elements to ensure this country produces quality and highly skilled entrepreneurs.
Entrepreneurs will no doubt face many ethical dilemmas in business especially in
start-up businesses, but there are however key principles that should be
maintained and various legislations in place that they need to conform to, keeping
entrepreneurs focused and behaving ethically. Entrepreneurs build solid brands
by ensuring all employees maintain the same ethical behaviour.
Description:
Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini
