Abstract:
Motivation is an important research area for academics and also for managers
because that affects human performance behavior. In literature, many researchers
on motivational factors for entrepreneurs have been developed. In developed
economy, entrepreneurs are motivated to start their own business. This study
investigates motivational factors which motivated women have to become a
successful entrepreneur. Sample size is 70 and the empirical results revealed that
most of the selected entrepreneurs perceived the relevance of these factors which
motivate the entrepreneurs to the highest degree. The study depend on twelve
motivational items and the findings indicated that provide greater comfort to family
has been regarded as the most important motives for establishing entrepreneurial
projects, while establishing business projects for pleasant work has been considered
as one of the least motives, occupying the last position.
Description:
Fourteenth Biennial Conference on Entrepreneurship/ Edited by Rajeev Sharma, Sunil Shukla, Amit Kumar Dwivedi & Ganapathi Batthini
